SOU・SOU Autumn Dressup | Dressup to enjoy the colorful autumn season.

Autumnal Textile

This is the season when the leaves on the trees gradually change to autumn colors. SOU・SOU's textiles have also turned brightly colored. Plants, geometric patterns and motifs from Japanese traditions have been designed to a SOU・SOU color scheme. Please take a look at the newly designed items in this autumn.

Textile, in color.

Intimate Friend, 2021
Flowers in full bloom are in full vigor. Each of them is unique in color and shape, and they are gathered together. They sometimes quarrel with each other, but they get along well and sparkle brightly. (Katsuji Wakisaka)

Enjoy Japan's Traditional Color

SOU・SOU gives color names based on traditional Japanese colors. For example, names derived from flowers and people, and names born from the dyeing process. We hope you will enjoy the rich sensitivity of the Japanese people that has been passed down since ancient times.

High-quality material for autumn

This line-up is made of high-quality materials such as "muslin wool", a classic material, which is perfect for the slightly chilly weather. Dyeing techniques like Kata-yuzen and tie-dye, also applied with autumnal colors that make the items more colorful and enjoyable. The ancient wisdom and skills of the Japanese people are behind the best comfort.