SOU・SOU Diary /Staff's Diaries
"Work of online shop-SNS edition- / Nana Niimi"
Today is the autumn equinox. It seems that daytime and nighttime will be about the same.
Kyoto is getting more autumnal with each passing day, and we can feel Transition of seasons.
It's been about a year since I posted an article here, but SOU・SOUInstagram・Facebook・TwitterThen I post almost every day!
The staff take turns posting, and by communicating to customers through SNS, I myself can once again feel the goodness of SOU・SOU
Today, I would like to briefly introduce what kind of content is posted on SNS in an Instagram article. Please go out with me if you like.
■ Introduction of SOU・SOU
We will inform you of the latest information on SOU・SOU New Arrivals and restocked products.
It's fun to think about what kind of text to write and what kind of photos to post every time.
■ Collaboration with other companies
Many collaboration products have been released so far,
recently"NIHON NOIE PROJECTAnd "Itoken / SOU · SOUThe opening of the SHOP is new to my memory.
■ SOU・SOU Textile
I am drawn to Textile as well as Katsuji Wakisaka's poetic comments.
This year's theme, "Copy," is a copy of Katsuji Wakisaka's representative works of Japanese art history.
About "A copy of Jakuchu Birds and Animals in the Flower Garden"Or"Nandina, Unsui begging for alms, copyWas also very popular on SNS.
■ This and that of Kyoto
We also introduce traditional events in Kyoto such as the Gion Festival Hoko Cruise and the Mitarai Festival at Shimogamo Shrine.
This is a popular corner that has received many comments saying, "I feel like I've been to Kyoto."
The online shop staff holds daily meetings to decide what kind of content to send.
How can customers enjoy it? How can we convey the appeal of our products and the goodness of Japanese culture?
How can more people know about SOU・SOU
Of course, not only SNS, but also how to attract products at online shops, sentences written on product pages, etc.
It's painful to write it out, but I just learn every day by looking at the backs of seniors who are trying and erroring about everything.
Internet staff do not have many opportunities to talk directly with customers, but we would appreciate it if you could learn about the appeal of SOU・SOU

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