Basics to match with Japan style
New lineup

Autumn Collection

This fall, the new Yousou. lineup is centered on dresses, tunics, shirts, and coats, as well as bottoms in a variety of silhouettes and accessories such as bags. We have prepared everyday fashionable clothes that are basic, simple and smart, please enjoy!

About SOU・SOU Yousou."A Western-style clothing line that blends in seamlessly with SOU・SOU 's traditional Japanese clothing."
A simple and basic style that can be worn in any situation. The attention to detail is in the buttons, pockets, embroidery, etc. It goes perfectly with SOU・SOU 's traditional Japanese clothing.

  • About material

    Functional materials such as "Chizimi Cotton", a comfortable traditional fabric, "Ponchi-Roma Fabric," a lightweight and wrinkle-resistant fabric, stretchy twill polyester fabric, and wool, an essential material for fall and winter, are incorporated in this fall collection.

  • basic with
     SOU・SOU's elements

    The embroidered owls pattern, kata-yuzen dyeing, and the use of Rindo's traditional "cloisonne button" are just a few of the details that make this collection unique to SOU・SOU Yousou.

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