Shine and
Bright
Japanese Summer Clothes
Bright
Japanese Summer Clothes


Early summer is around the corner with fresh green sprouts, light breeze fills the air.
2023 "Summer Yosooi Collection" is a colorful line-up that shines in the summery sunlight. The items are made from chizimi cotton and linen, which are ideal for hot and humid summer, and tailored in an unique SOU・SOU's Japanese style.

Chizimi CottonRectangular Dress
9,790 yen
> Video
> Video
+11

Chizimi CottonRectangular Dress Bi-color
7,150 yen~
> Video
> Video
+11





Summer Textile
The season of clear skies and freshness is upon us, and SOU・SOU's new collection features colorful textile designs on lightweight materials that are perfect for such moods. The new SOU・SOU has a colorful Textile design on a light material that is perfect for such a mood. This summer, we are using dyeing techniques centering on Kyoto-style Yuzen. Please take note of the unique SOU・SOU color schemes, which are even more pop and colorful.

Smile, 2011
Smile, being different laughing,
shows the true feelings of a person.
Encounter with a radiant smile,
brings you sunshine, and warm your heart.
(Katsuji Wakisaka)

Comfortable and cool materials
We use traditional materials such as Chizimi Cotton, which is said to have a temperature of minus 2 degrees Celsius, and linen, which is said to be the "coolest natural fiber. The ancient wisdom and techniques of the Japanese people are behind the best comfort.