SOU・SOU summer outfits | Sparkling, shining Japanese summer clothing.

Summer Textile Design

The season of clear skies and freshness is upon us, and SOU・SOU's new collection features colorful textile designs on lightweight materials that are perfect for such moods. The new SOU・SOU has a colorful Textile design on a light material that is perfect for such a mood. This summer, we are using dyeing techniques centering on kata-yuzen. Please take note of the unique SOU・SOU color schemes, which are even more pop and colorful.

Textiles that shine in the summer sky

Cool 2019
The hot and humid summer in Japan has brought about a variety of kimono designs to keep the wearer cool and pleasant to the eye. The design is inspired by the old linen Kimono, where the clouds flow, the water flows, and the refreshing flowers of the four seasons are comfortable.
(Katsuji Wakisaka)

Enjoy Japan's Traditional Color

This summer, we are using many color schemes that are bright and colorful, and that reflect the brilliant sun. Even the same textile design can be given a new impression by combining colors. We hope you will enjoy the rich sensitivity of the Japanese people, which has been passed down from generation to generation.

Comfortable Japanese summer with high quality materials

We use traditional materials such as Chizimi Cotton, which is said to have a temperature of minus 2 degrees Celsius, and linen, which is said to be the "coolest natural fiber. The ancient wisdom and techniques of the Japanese people are behind the best comfort.