SOU・SOU Midsummer
SOU・SOU Midsummer
SOU・SOU Midsummer
SOU・SOU Midsummer
SOU・SOU Midsummer
SOU・SOU Midsummer
SOU・SOU Midsummer
SOU・SOU Midsummer

updated information

Summer is in full swing!
Refreshing and 
Colorful Collection

In addition to SOU-SOU summer standard materials such as Takashima Shrink and Chita Cotton, we also have cool looking lace fabrics and the simple yet beautiful Kurume Kasuri. We hope you will enjoy this "midsummer Collection".

vol.5
Hiroaki's mid-summer coordination
vol.4
Kei-i product lineup
vol.3
Coordination introduction of Seimi
vol.2
Midsummer Collection( Kei-i Man Clothing )
vol.1
Midsummer Attire (Kikoromo Edition)
DressOne-piece Dress
The colorful pattern Burst,
a dress made of refreshing material.
Make use of the width of fabric
Chita Cotton Rectangular Dress
Uses "Chita Cotton" Handkerchief cloth which has been woven in the Owari Chita area since the Keicho era. The more you wash this traditional fabric, the softer and more textured it becomes. The patterns are tye-dyed by Kyoto Yuzen.
Dresses with colorful textile designs
Rectangular Dress
These one-piece dresses feature bold patterns on "Chizimi Cotton", which excels in sweat absorption, quick-drying and breathability. It is also recommended to style with "Skinny Pants" or "Wide-legged Pants".
Enjoy the contrast of fabric
Rectangular Dress 
This dress is made of "Chizimi Cotton", a fabric that absorbs perspiration, dries quickly and is highly breathable. The front and back of the dress have been designed to create a contrast in pattern and color.
Graceful Japanese outfit
Linen Yukata Dress
A simple yukata in SOU・SOUstyle. Just by throwing it on is enough to complete your Japanese attire. Gorgeous patterns are applied to the light and comfortable linen matertial, with a lining equipped with water absorption, quick drying and antistatic abilities.
Softly fits your body
Chita Cotton Okatabira Dress
Made from Chita cotton, the traditional fabric of the Chita Peninsula. The design was inspired by the underwear worn by court nobles in formal attire since the Heian period.
An one-piece dress in vibrant colors and patterns
Chizimi Cotton Naginata Rectangular Dress
A pop and colorful dress that will lift your spirits just by wearing it. Made in Japan and using Chizimi Cotton, the best material for spring and summer in Japan.
Colorful & refreshing dress 
Chizimi Cotton Akiha V-neck Short Sleeve Dress
This dress is made of " Chizimi Cotton" which is very comfortable to wear. The number of warp threads is partially changed to create a pattern of vertical stripes called "Akiha".
Top
Breathable and comfortable
Cool summer tops.
Tops made of traditional fabric
Chita Cotton Square Top
The cloth is made of Chita cotton, handkerchief cloth, which has been woven in the Owari-Chita area since the Keicho era. The more you wash it, the softer and more textured the traditional fabric becomes. The pattern is dyed with Kyoto-style yuzen.
A Breathable Top
Square Top
We created a pop pattern using Kyoto Stencil Yuzen Dyeing on the refreshingly comfortable Chizimi Cotton. The square shape of the garment gently follows the body and allows the wind to flow through.
Tops with wide sleeves
Naginata Square Top
This top features a relaxed silhouette and wide sleeves. The short length balances well with skirts, pants, and other bottoms, creating an outfit with Japanese atmosphere.
Loose cut with detailed design
Hatsuki Cardigan
This is a SOU・SOU's style of the summer dress worn by court ladies in the Muromachi period. The loose silhouette and braided buttons make this a lovely all-purpose haori.
Relaxing Japanese haori
Kimono Cardigan
Kan-i (Kimono Cardigan) means a loose-fitting robe with kimono square sleeves. You can create a Japanese atmosphere by just putting it on. You can arrange the way you wear it by tying the strings.
Jiban
Exceptional comfort
Tops in Japanese style
Pop underwear with cute collar
Kimono Collar Shirt
Made of cotton jersey, which is knitted with yarns of two different twisting directions to eliminate twisting of the body. The pop pattern is dyed with Kyoto Stencil Yuzen. The design of the collar and the color scheme are also the highlights.
Inspired by the costumes of tea masters and haiku poets
Chizimi Cotton 40/40 Short-sleeved Square Neck Shirt
This shirt is inspired by the collar of the "Hifu", a haori worn by tea masters and haiku poets in the late Edo period. The embossed fabric makes it easy to move in and comfortable to wear.
Comfortable Top / Inner
Cap Sleeve Top
Jiban means underwear in Portuguese. It is a top / inner wear with cap sleeve. It is made of cotton jersey, which is knitted with yarns of two different twist directions to eliminate twisting in the body.
Multicolored and comfortable Top
Chizimi Cotton Cap Sleeve Top
GIBAO is the Portuguese word for underwear. The name means underwear without sleeves. It is made of embossed Chizimi Cotton fabric, which is easy and comfortable to wear.
With 3 stitches design
Stitched V-neck Top
Gibao means underwear in Portuguese. The name "Ding" means 3 because of the 3 stitches design on the neckline. Made of cotton jersey, which is soft to the skin.
Sleeveless top with kimono collar
V-neck Shirt
This Jiban (Gibao) is inspired by Nukiemon, a Japanese kimono dressing technique. It is made of stretchy Chizimi Cotton emboss processed fabric. It is also recommended as an inner wear of Yukata Dress.
Bottom
With a multitude of silhouettes,
Style-defining summer trousers.
 Sleek kimono skirt
Linen Wrap Skirt
This skirt is designed to look like a koshiginu, the lower part of a two-part kimono. The sleek, slim silhouette gives a formal impression. The elastic waistband and zipper make it easy to put on and take off.
Simple and beautiful Monpe
Kurume Kasuri Monpe Workers Pants
"Kurume Kasuri" was created in Kurume City, Fukuoka Prefecture in the late Edo period. This monpe pants are made using this simple and beautiful fabric. It has slash pockets on both sides and a patch pocket on the front right side.
Chubby silhouette
Chizimi Cotton Monpe Workers Pants
The design features a tucked hem with folds. Made of cool and comfortable "Chizimi Cotton", it can be worn on its own or under a dress for a cute look.
SOU・SOU Style Steteko
Skinny Pants
Pants with pop designs and made of Chizimi Cotton embossed fabric. The elastic waistband and stretchy material make it easy and comfortable to wear. Recommended for wearing under a "Yukata Dress" or "Rectangular Dress". 
Large Pockets Design
Square Pockets Monpe Pants
The "houbi" means four bags. They have two pockets on each side. The color of the large pockets and the glimpse of the middle pocket accentuate these versatile trousers.
Elegant "Short Length" pants
Chizimi Cotton Wide-legged Pants Short Length
These trousers are made of Chizimi Cotton, which has a pleasantly crisp feel. The calf length allows the wind to blow through, keeping you feel cool. The waist is comfortable with elastic waist band and drawstring.
Characterized by a loose silhouette
Chizimi Cotton Wrap Harem Pants
The "Wrap Harem Pants" is a loose-fitting robe with an image of a person holding a sword handle. It has an elasticated hem, which gives it a slightly chunky silhouette when worn.
Triangular loose-fit trousers
Chizimi Cotton Fuji Pants
These trousers are shaped like Mt Fuji. The relaxed triangular silhouette is easy to move in and allows the wind to pass through, keeping you feel cool. Made from "Chizimi Cotton", the best material for summer.
OthersAccessories
Accenting your outfit.
Traditional & pop items
Accent for summer outfit
Hats
A summer hat made by Moriyasu in Nagoya, Japan. Made by weaving raffia palm and Japanese paper into a shape that is suitable for kimono. There is a size adjustment function on the inner tape.
Hair accessories in traditional Japanese style
Chizimi Cotton Makko Headband
A headband in the style of SOU・SOU, based on the motif of the hachimaki (headband wrapped around a crown) worn by civil officials in ancient times. This is an unique item with a glimpse of textile that stands out.
Soft and gentle texture
Isemomen Short Scarf
The scarf is made of Isemomen Cotton Handkerchief fabric, which has a soft touch. It can be used not only in winter, but also in air conditioning room or protecting you from sunburn in summer. The pattern is dyed with Kyoto-style Yuzen silkscreen print.
2WAY Scarf with colorful patterns
2-way Scarf
This scarf is made of two pieces of different colored textiles sewn together. The scarf can be used as a snood if you slip it on, or as a stole if you wrap it around you.
Modern bamboo basket bag
Mutsume Basket Bag
Takemata's bamboo basket bags are made of bamboo woven in a "six-weave" technique. Each item is carefully made by hand. It can be used to hold a small Furoshiki (Small) or a Eco Bag.
Colorful sandals in summer
Asabura Sandals
These Asabura Sandals are decorated with SOU・SOU's original textile on the thong. They add a gorgeous touch to your summer feet. They are made in Gosho City, Nara Prefecture, a major Asabura Sandals production area.
Handicraft Clogs
Mikamo Geta
Made by Saito paulownia wood industry, a company that has been in Miyoshi, Tokushima Prefecture for three generations as one of the leading producers of paulownia wooden geta. Each item is made by hand by skilled craftsmen. These geta are easy to wear with a comfortable fit for the feet.
Kyoto YukataModern yukata
Dignified style.
A stylish and pop Kyoto Yukata.
Enjoying Textile
Yukata
This pop yukata allows you to fully enjoy the textile design of SOU・SOU . Chita cotton, made of 100% Chita Cotton, features an elegant luster and soft texture.
Make Yukata more attractive​ ​
Obi Belt
A variety of obi belt that will surely look great with your SOU・SOU yukata or any other yukata you have. High quality materials such as silk and linen are embroidered with weaving and flowers of "Hakata Kenjo Pattern".
Chita Cotton
Chita Peninsula traditional textiles
Chita cotton began to be woven in the Chita Peninsula of Aichi Prefecture during the Edo period. Even today, shuttle looms built in the Meiji era are still in use in this area, slowly weaving the fabric. The fabrics being woven are mainly small width fabrics, up to about 50 cm in width. These high-quality small width fabrics, which are indispensable to the Japanese clothing culture, support the traditional beauty of the country.
Traditional fabric since the early Edo period
The history of Chita cotton began in the early Edo period, and it is said to have spread as the highest quality cotton. Since the introduction of the Toyota power loom developed in the Meiji era, Chita cotton has had the longest history with the loom in Japan.
Secret of soft texture
The shuttle loom weaves the cloth slowly, so it does not put too much stress on the cloth, which creates a unique soft texture. In addition, the tightly aligned ears of the fabric are strong and supple. The surface of the finished fabric is also very beautiful.
Commitment to Japanese bleaching
Bleaching is the process of removing impurities from the woven fabric. The Japanese bleaching process, which takes two to three days in a kettle with a gentle flow of water, does not put unnecessary stress on the fabric and makes it soft and absorbent.
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