SOU・SOU mid-summer line up
Cool and Pop
Summer Outfit
Summer Outfit
Cool and light crepes cotton and soft-touch fabric.
Japanese unique loose and breathable design.
Our summer new collection brings you a sense of coolness.
Japanese unique loose and breathable design.
Our summer new collection brings you a sense of coolness.
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Chita Cotton Rectangular Dress ・ Square Top
"Chita Cotton Rectangular Dress and Square Top" made from soft hand Handkerchief fabric. Learn about Chita Cotton, a traditional fabric from the Chita Peninsula, compare how it looks by height, and find recommended outfits.
Chizimi Cotton Fuji Pants 2.0
Design was based on the national costume "Saruru" of the Islamic cultural sphere is characterized by "Chizimi Cotton Fuji Pants 2.0". Product specifications/Development of 5 sizes from 2020 to XS/XL/Verification of size by height
Chizimi Cotton Wrap Harem Pants 2.0
"Chizimi Cotton Wrap Harem Pants 2.0" featuring a slightly plump silhouette. Product specifications/Development of 5 sizes from 2020 to XS/XL/Verification of size by height
Rectangular Dress
A cool and gorgeous summer staple item, "Chizimi Cotton Rectangular Dress". About the cool material "Chizimi Cotton" / Comparison of wearing sizes by height (normal length / Long Length) / Introducing recommended coordination.
V-neck Shirt
The versatile and reliable summer Jiban "Chizimi Cotton V-neck Shirt". The Emboss Processed fabric of Chizimi Cotton is cool, easy and comfortable to wear. With a wide range of colors and patterns, the coordination is endless!
Chita Cotton
Traditional textiles from the Chita Peninsula,
Chita Cotton.
Chita Cotton.
Chita cotton began to be woven in the Chita Peninsula of Aichi Prefecture during the Edo period. Even today, shuttle looms built in the Meiji era are still in use in this area, slowly weaving the fabric. The fabrics being woven are mainly small width fabrics, up to about 50 cm in width. These high-quality small width fabrics, which are indispensable to the Japanese clothing culture, support the traditional beauty of the country.
Traditional fabric since the early Edo period
The history of Chita cotton began in the early Edo period, and it is said to have spread as the highest quality cotton. Since the introduction of the Toyota power loom developed in the Meiji era, Chita cotton has had the longest history with the loom in Japan.
Secret of soft texture
The shuttle loom weaves the cloth slowly, so it does not put too much stress on the cloth, which creates a unique soft texture. In addition, the tightly aligned ears of the fabric are strong and supple. The surface of the finished fabric is also very beautiful.
Commitment to Japanese bleaching
Bleaching is the process of removing impurities contained in the Weave fabric. The Japanese bleaching process involves slowly cooking the fabric in a pot with a gentle water flow for 2-3 days, which does not put any unnecessary stress on the fabric and results in a soft, absorbent finish.
