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Saturday, April 24, 2010

One day story /​ ​Small talks from SOU · SOU Producer Takeshi Wakabayashi 

" SO-SU-U "



SO-SU-U means "ten or so", that is, 10 numbers.
When I started SOU・SOU, I wanted to create Pattern that would allow people to recognize the manufacturer without having to say the name (such as Louis Vuitton's monogram or Burberry's Check), so I chose this Textile design.
It is the reason why I chose this pattern, that I do not care about my age and sex, and that almost all people in the whole world can understand it.

Actually, it's a design that originally debuted at Wacoal in '95. However, at that time, it was not very impressive and was discontinued as it was.
I moved to SOU・SOU and it feels like my debut again.
Now it has become synonymous with SOU・SOU. I guess it was this fate.
I often ask if there are meanings in the order of numbers, but I do not think that's particular. (Lol)
Mr. Wakisaka said that.




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