"A journey of famous sweets Itoken / SOU・SOU (11)"

The other day, I received an order for SO-SU-U Castella from a kindergarten.

If you say to Hassan, "Soya! If you open this to kindergartens across the country you can sell them!"

"But we don't have sales".

It ended in "I did it."

So today is Hassan 's corner.


Flower box, plum pot

This candy coated with sugar and pepper



It is a hybrid candy that you can enjoy the taste of "Karinto" if you bite it in the mouth immediately if you put it in your mouth, or if you stir-fry for a while.


There are three types of sweet potato that are coded: brown sugar, plain, and matcha. If brown sugar is "clear", plain and matcha have a "mat" texture.


What is applied to bring out this matte feelingThe time of "Urara Beki Kou"It is a technique called "withdrawal" introduced in.
Because the air is contained in the inside, when chewing, the chopsticks are loosened.


It is a sweet with a familiar character as a staple of snacks and tea, but probably there are not many people who can quickly say confectionery. . .
It depends on the area, but “Souten” and “Umebachi” seem to be two major forces.
The former is said to be derived from "stick confectionery dedicated to Tenjin-sama", and the latter is said to have been named because Family Crest



Itoken / SOU・SOU places great importance on visuals! That's why they chose the name "Umebachi" for the confectionery.
We created a design with the image of a plum bowl and Konpeitou as flowers, packed tightly in a folding box, and developed a tray for arranging sweets in an orderly manner.



It is a product made with a heartfelt like wearing a costume and wearing a familiar candy.



Itoken / SOU・SOU sweets can be purchased at the following locations.

■ Itoken / SOU・SOU JR Kyoto Isetan B1 075-352-1111 (main number)
■ SOU・SOU Tabi 075-212-8005
■ SOU・SOU KYOTO Aoyama Shop 03-3407-7877
■ SOU・SOU netshop 075-212-8244

See you tomorrow!

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At the store at the time of accounting, the "Words of the Day" posted below
I will give you 1 point. (It is presented only 1 point a day)
Please note that Transition daily.
In addition, this will be service only for stores.
Please be advised.

Today's keyword is"Umebachi"

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Wakabayashi