The road to SOU・SOU /What prompted me to start SOU・SOU
"The 46th episode / Mr. Horibuchi"

One day, an email arrived from America.
The contents are the composite shopping complex "San Francisco's Japan Town" concept of Japan's pop culture culture in the United StatesNEW PEOPLE" and they wanted to sell SOU・SOU products on the general merchandise floor inside the store.
After that, the person in charge went all the way to Kyoto and received Multicolored explanations.
Well, it was not a bad story, I was wondering if wholesale overseas would do.
However, things then took a complete turn and the company's president contacted them, offering to open an exclusive SOU・SOU store within NEW PEOPLE.
The story of why this happened would be too long to go into, but after careful consideration, I decided to decline the offer at the time. Simply put, I thought it was too early. However, Horibuchi-san Features of CSS = Clearna Super Soft up all the reasons why I couldn't open a store (people issues, money issues, etc.). Before I knew it, there were no longer any reasons to decline. A few months later, SOU・SOU San Francisco store was completed.
I interpret that Mr. Horibuchi 's mediocre is caught up in the undaunted wave.
Perhaps Mr. Urubuchi is a genius who is going to do business with involvement of various people like this.
However, I think that it was really good to open a store now. At the same time I'd like to have a bear with Mr. Urusibara more in the USA. Of course in Japanese culture. My strength is not a big deal, but if Mr. Horibuchi is there, it is a million horsepower.

What I keep thinking is that I really do not know what happens to life. It does not proceed as you want, and it is not always good to go as you think. That 's the power of "marginal" is tremendous. I have often experienced that kind of thing.
SOU・SOU will likely continue to expand overseas in the future, but what they need at that time is not fashion-conscious people or people who are good at their jobs.Kanon ClubIt is a tilted Ikareta guys like. Still it is a stylish Kabuki who can dress about a cup of tea.
Leaning cultural people who gently stereotyped the trends of the world, while gathering the eyes of everyone and walking around the city. Those guys are good.
Those who think "I am welcome!"
(Continued on next time)
List of articles before "The Road to SOU・SOU"
· First episode / Story of 30 years ago (2015-01-04)
· Episode 2 / Longing for Tokyo (2015-01-11)
· Third episode / expression of commitment (2015-01-018)
· Fourth episode / Start of dorm life (2015-01-25)
· Episode 5 / Student life things (2015-02-01)
· Episode 6 / School Challenges (2015-02-08)
· Episode 7 / Student Life Part 2 (2015-02-15)
· Episode 8 / Life in the dormitory life (2015-02-22)
· Ninth story / School assignment part 2 (2015-03-01)
· Tenth episode / Memories of society people No. 1 (2015-03-08)
· Eleventh episode / Vintage boom coming (2015-03-15)
· Episode 12 / seeking "real" (2015-03-22)
· Episode 13 / To NY (2015-03-29)
· Story 14 / life in NY (2015-04-05)
· Eleventh Story / Nostalgic Place (2015-04-12)
· Episode 16 / Returning to Japan (2015-04-26)
· Seventeenth episode / memories of purchase (2015-05-03)
· Episode 18 / Times (2015-05-16)
· Episode 19 / Encounter with Mr. Tsujimura (2015-05-24)
・Episode 20/ Textile Designer Katsuji Wakisaka (2015-05-31)
· Episode 21 / Conception and Prototyping (2015-06-14)
· Episode 22 / Twists and turns of the predecessor (2015-06-21)
· Episode 23 / Offer (2015-06-28)
· Episode 24 / Human Resources (2015-07-5)
・Episode 25/ SOU・SOU (2015-07-12)
· Episode 26 / Tokyo Opening and After (2015-07-19)
・Twenty-seventh episode / Tabi Shoes (2015-07-26)
・Episode 28: The Birth of SOU・SOU Tabi (2015-08-02)
· Episode 29 / Takasago Industry (2015-08-13)
・Third episode/Hand-sewn Tabi Shoes (2015-08-16)
· Episode 31: Miracle of Tokyo Store (2015-08-23)
· The third episode / Miracle of Tawaraya (2015-08-30)
・Episode 33 / SOU・SOU TABI EXHIBITION (2015-09-06)
· Episode 14 / Evaluation as a Japanese culture (2015-09-13)
· The 35th episode / Nisshin Rubber (2015-09-20)
· Episode 36 / From Hiroshi to Waka (2015-09-27)
・Episode 37/ Isemomen Cotton (2015-10-04)
· Episode 38 / Renewal (2015-10-11)
・Episode 39 / SOU・SOU Staff (2015-10-18)
・Episode 40 / SOU・SOU Samue (2015-10-25)
· Episode 41 / le coq sportif (2015-11-01)
· The 42nd story / close of the neighbor (2015-11-08)
・Episode 43/ Warabegi Kid's Section Open (2015-11-15)
· The 44th episode / Mysterious Edge Girl (2015-11-22)
· The 45th episode / connecting edge (2015-11-29)
· The 46th episode / Mr. Horiuchi (2015-12-06)
· The 47th episode / Inori Machida (2015-12-13)
・Episode 48/ SOU・SOU Hotei (2015-12-20)
· Episode 49 / From Tokyo store to Aoyama shop (2015-12-27)
・Episode 50/10th anniversary SOU・SOU brand mook (2016-01-03)
・Episode 51: The work of SOU・SOU Designing a continuation of a tradition (2016-01-10)
· Fifth or ninth story / near completion (2016-01-17)
· Episode 53 / UNIQLO (2016-01-24)
· Episode 54 / UNIQLO ② (2016-01-31)
· Episode 55 / finally completed (2016-02-07)
・Episode 56: Textile design becomes Japanese sweets (2016-02-14)
· Episode 57 / Kyoshi Shika (Kyoto) (2016-02-21)
・Episode 58: Hotei's relocation and Someori of dyeing shop (2016-03-06)
・Episode 59/ SOU・SOU in Kama (2016-03-20)
・Episode 60 / SOU・SOU×Wacoal (2016-04-17)
· Episode 61 / Key Yang (2016-05-08)
· The sixth anniversary / Tabata Shobori (2016-06-12)
· Episode 2 / Longing for Tokyo (2015-01-11)
· Third episode / expression of commitment (2015-01-018)
· Fourth episode / Start of dorm life (2015-01-25)
· Episode 5 / Student life things (2015-02-01)
· Episode 6 / School Challenges (2015-02-08)
· Episode 7 / Student Life Part 2 (2015-02-15)
· Episode 8 / Life in the dormitory life (2015-02-22)
· Ninth story / School assignment part 2 (2015-03-01)
· Tenth episode / Memories of society people No. 1 (2015-03-08)
· Eleventh episode / Vintage boom coming (2015-03-15)
· Episode 12 / seeking "real" (2015-03-22)
· Episode 13 / To NY (2015-03-29)
· Story 14 / life in NY (2015-04-05)
· Eleventh Story / Nostalgic Place (2015-04-12)
· Episode 16 / Returning to Japan (2015-04-26)
· Seventeenth episode / memories of purchase (2015-05-03)
· Episode 18 / Times (2015-05-16)
· Episode 19 / Encounter with Mr. Tsujimura (2015-05-24)
・Episode 20/ Textile Designer Katsuji Wakisaka (2015-05-31)
· Episode 21 / Conception and Prototyping (2015-06-14)
· Episode 22 / Twists and turns of the predecessor (2015-06-21)
· Episode 23 / Offer (2015-06-28)
· Episode 24 / Human Resources (2015-07-5)
・Episode 25/ SOU・SOU (2015-07-12)
· Episode 26 / Tokyo Opening and After (2015-07-19)
・Twenty-seventh episode / Tabi Shoes (2015-07-26)
・Episode 28: The Birth of SOU・SOU Tabi (2015-08-02)
· Episode 29 / Takasago Industry (2015-08-13)
・Third episode/Hand-sewn Tabi Shoes (2015-08-16)
· Episode 31: Miracle of Tokyo Store (2015-08-23)
· The third episode / Miracle of Tawaraya (2015-08-30)
・Episode 33 / SOU・SOU TABI EXHIBITION (2015-09-06)
· Episode 14 / Evaluation as a Japanese culture (2015-09-13)
· The 35th episode / Nisshin Rubber (2015-09-20)
· Episode 36 / From Hiroshi to Waka (2015-09-27)
・Episode 37/ Isemomen Cotton (2015-10-04)
· Episode 38 / Renewal (2015-10-11)
・Episode 39 / SOU・SOU Staff (2015-10-18)
・Episode 40 / SOU・SOU Samue (2015-10-25)
· Episode 41 / le coq sportif (2015-11-01)
· The 42nd story / close of the neighbor (2015-11-08)
・Episode 43/ Warabegi Kid's Section Open (2015-11-15)
· The 44th episode / Mysterious Edge Girl (2015-11-22)
· The 45th episode / connecting edge (2015-11-29)
· The 46th episode / Mr. Horiuchi (2015-12-06)
· The 47th episode / Inori Machida (2015-12-13)
・Episode 48/ SOU・SOU Hotei (2015-12-20)
· Episode 49 / From Tokyo store to Aoyama shop (2015-12-27)
・Episode 50/10th anniversary SOU・SOU brand mook (2016-01-03)
・Episode 51: The work of SOU・SOU Designing a continuation of a tradition (2016-01-10)
· Fifth or ninth story / near completion (2016-01-17)
· Episode 53 / UNIQLO (2016-01-24)
· Episode 54 / UNIQLO ② (2016-01-31)
· Episode 55 / finally completed (2016-02-07)
・Episode 56: Textile design becomes Japanese sweets (2016-02-14)
· Episode 57 / Kyoshi Shika (Kyoto) (2016-02-21)
・Episode 58: Hotei's relocation and Someori of dyeing shop (2016-03-06)
・Episode 59/ SOU・SOU in Kama (2016-03-20)
・Episode 60 / SOU・SOU×Wacoal (2016-04-17)
· Episode 61 / Key Yang (2016-05-08)
· The sixth anniversary / Tabata Shobori (2016-06-12)

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