"Episode 14 / Evaluation as a Japanese Culture"

The exhibition at NEW YORK resulted in a deficit of 1.5 million yen, but it was a very good experience.
If I miss that timing, I definitely could not have done it.
By selling the Tabi Shoes instead of the sneakers, I got a great dopamine.
It was a bit of a sense I could not taste.
After returning to Japan, I took an exhibition in Tokyo and Kyoto.
(The state of the exhibition in Tokyo)
(State of the exhibition in Kyoto)
From this time, I felt that SOU・SOU should be valued first in Japan.
If you are making western-style clothes, you may want Westerners to see and evaluate them, but if you are Japanese cultural footwear, Tabi Shoes it is important for the Japanese to evaluate.
Let's compare it to a sushi shop.
If there is a shop called “SOU・SOU Sushi” that is good for foreigners but not good for Japanese, would you want to enter?
Surely it seems that it is a sushi shop just like a lie that looks just like Japan.
Let's compare it to French cuisine this time.
SOU・SOU French is good for foreigners but not good for Japanese people.
In this case, perhaps it may be the authentic taste only because the Japanese do not know.
There are such differences depending on what is made at the extreme but the same evaluation.
By the way, there was a lot of stores refused the evaluation of stars by tire manufacturers in Europe.
In this case, I think that it means "We do not understand the merit of honmo to nerds."
Fashion brands since the 70s have worshiped Paris corle as the highest peak.
It is because it also creates clothes whose roots are the West.
To that proof, the model always uses foreigners.
SOU・SOU with the concept of "creating a new Japanese culture", naturally came to the conclusion that "valuation in Japan is important, not in foreign countries."
To be supported by the general public in Japan is most important and cool.
After becoming to think so, I felt that people who use cards like "I am so much in Paris, everyone in Japan! It is amazing!" Old.
(Continued on next time)


Wakabayashi