SOU · SOU netshop - "Create New Japanese Culture"

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Pre-order with GiftSOU・SOU Summer Yosooi Pre-order"Summer Kamogawa River Stroll" in Kyoto style. Pre-order will receive a "2-way lunch pouch" as a special gift! ※until Apr 15 (Tue) 2pm
RecommendSOU・SOU "Sakura"Spring is in full bloom. Cherry blossoms are Japan's beloved national flower. We have collected a variety of expressive textile items featuring cherry blossoms.
RecommendGreeting Gift IdeasWe have collected items recommended as farewell and greeting gifts.
CollaborationHello Kitty×SOU・SOUSpecial collaboration products with Hello Kitty are back! Bringing happiness to your feet!

> Closed days in April

> Shipments to Russia resumed (3/11)

> Regarding orders to Europe (1/29)

> Staff Recruitment Update (8/20)

Updated every day! SOU·SOU blog

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Notice / [Streamed at 8:00 PM] This is the perfect summer for deportare Japan! Live stream of shirts that make you feel 2 degrees cooler: 4.9 (Wed) 20:00 ~ deportare This is the perfect summer for Japan! Streaming of shirts that make you feel -2℃Streaming: DeportareGenre: Chizimi Cotton Short Sleeve Shirt to the live streaming page...> See more

E-mail magazine present / Isemomen Cotton Omusubi Pouch / SO-SU-U Kon: Tomorrow's issue of the "SOU・SOU e-mail magazine giveaway" will feature an "Isemomen Cotton Omusubi Pouch / SO-SU-U Kon" for two lucky winners! Please register for the e-mail magazine here. (Onishi)...> See more

One day's talk / Wakabayashi "Summer Attire" Pre-order Chizimi Cotton 20/20 Square Top: Today, we are introducing the "Summer Apparel" 20/20 Square Top from Chizimi Cotton 20/20 Pre-order. ■ Smile Pastel Pink ■ Garden ■ Toy Block Houses ■ Setsuzan ■ Floral Mist ■ Flower Others patterns...> See more

One Picture a Day / (Wakisaka) Today's postcard was made on April 5, 2023.: April is "flower"...> See more

SOU・SOU diary / (Fukuda) Fukuda's Little Songs Part 4 / Mayuko Fukuda: It's been a while! I'm Fukuda, a karaoke-loving staff member, and I sang a little bit of it. Cover: "Aldebaran" by AI This song is famous as the theme song for a morning drama a few years ago, but I recently had the chance to listen to it again...> See more

Notice / Closed days in April: [All Kyoto stores] Business hours: 12:00-20:00 Wednesday: Regular holiday "SOU・SOU Someori, Zai Kama" is closed for the time being [All Tokyo stores] Business hours: 12:00-20:00 [Itoken / SOU・SOU] ・ Kiyomizu Store is open...> See more

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Japan's signature footwear

Tabi Shoes are the pinnacle of Japanese footwear, combining tradition, functionality and design. As the only domestic Tabi Shoes brand in the world, we produce Tabi Shoes made from original Textile.

Enjoy fashion of SOU・SOU
The fun and easy-to-wear kimono

Proposing free and fun "things to wear", eliminating the "dressing" that sticks to the mold. A new genre of kimono brand that fits the modern lifestyle.

Design for modern "kabukimono"

Derived from the word "Kabuki", the word "Kabukimono" refers to a man who wore unusual clothes or behaved freely. With this in mind, SOU・SOU Kei-i strives to establish a unique style and create clothes for Kabukimono in the urban life.

Traditional Isemomen Cotton Handkerchief
The secret of softness of Isemomen

Isemomen Cotton, a traditional fabric that has been around for over 250 years, is a high-spec fabric that is Gently to the touch, highly absorbent, and wrinkle-resistant. There are Handkerchief with a pop design dyed with Kyo-Kyoto-style Yuzen.

SOU・SOU style children's kimono
Kids kimono SOU · SOU Style

Warabegi Kid's Section SOU・SOU proposes Japanese clothes for children based on the concept of children's feelings. We use materials that are gentle on children's skin, mainly Handkerchief made from Isemomen Cotton.

SOU・SOU style pouches that match Japanese clothing
Bags that comply with kimono

We offer bags that go well with SOU・SOU style Japanese clothing, including pop Textile furoshiki, Gamaguchi Clasp Purse with leather strings, and bags that make use of the narrow width of bolts of Fabric.

Original Textile of Kyoto Stencil Yuzen Dyeing
Japanese pop textile design

We sell original Textile by the meter, using traditional dyeing and weaving techniques. We offer the joy of making things, including "straight-stitched clothes," with colors and patterns that will brighten up your life.

Clothing for movement like a cat
Sportswear designed for "cat-like movement"

"Deportare" is a Latin word, and is the origin of the word "Sports". This sporty attire is designed with the concept of "cat-like movement", like taking leisurely strolls or dashing towards a target such as catnip.

A tea ceremony where you can experience Textile Japanese sweets
Tea ceremony to enjoy designed sweets

This is a tea ceremony that is completely free of complicated details. You can casually enjoy a cup of matcha green tea along with original Japanese sweets that match Textile change every month, in a way that is typical of SOU・SOU.

Basics to match with Japan style
Style a kimono with basic casual items

A Western-style clothing line that blends seamlessly with SOU・SOU's kimono style. Basic, simple, and smart... These are items that ready for everyday fashionable wear.

Okurimono-Souvenir store
Collaboration items & gifts

We have collaboration items such as sweets, daily necessities, and stationery, as well as souvenirs and petit gifts. We have a wide range of items for celebrations and everyday use.