SOU · SOU netshop - "Create New Japanese Culture"

Read the daily updated blog

New!SOU・SOU Yousou. Spring CollectionThe new spring collection from SOU・SOU Yousou. a Western clothing line from SOU・ SOU・SOU, which offers its own unique range of Japanese clothing!
New!Men's Kimono Spring KabukimonoIntroducing new spring items from SOU・SOU Kei-i 's modern Japanese clothing line, based on traditional designs.
Additional ordersSOU・SOU SubscriptionDue to popular demand, we are now accepting additional orders! Bonuses include "Free shipping", "Seasonal original art card", and "10% off"!
New!SOU・SOU deportare Spring CollectionA range of pop and colorful items to make your spring days more enjoyable.
RecommendGreeting Gift IdeasWe have collected items recommended as farewell and greeting gifts.
New!SOU・SOU Spring YosooiVisit Sasaki Brewery, the only long-established brewery in Rakuchu area, in SOU・SOU's Kyoto style.

> Closed days in March

> Shipments to Russia resumed (3/11)

>22nd Anniversary Small Plate Distribution Ends (3/10)

> Regarding orders to Europe (1/29)

> Staff Recruitment Update (8/20)

Updated every day! SOU·SOU blog

Read Today's Blog

Notice / 【20時00分配信】Yousou. スタッフに聞いてみた！春もの新作、何買います？のライブ配信: 3.13(木) 20:00～Yousou. スタッフに聞いてみた！春もの新作、何買います？の配信配信：Yousou.ジャンル：SOU・SOU Yousou. Spring Collectionライブ配・・・・ > See more

Released today! / ＜Available today＞SOU・SOU Yousou. Spring Collection: 春の新作が販売開始！＜本日発売＞SOU・SOU Yousou. 春コレクション 2025年春。オリジナル国産スニーカーを発売します。神戸長田区の靴職人と作るSOU・SOUらしい一足に仕上がりました。・・・・ > See more

Released today! / ＜Today's release＞Men's traditional clothing Spring Kabukimono: 多彩な色柄が映える、春のスタイル＜本日発売＞紳士和装春のカブキモノ伝統的な意匠をベースとしたSOU・SOU傾衣の現代和装。SOU・SOUが提案する今春の装いを、ぜひご覧ください。・・・・ > See more

One day's talk / Wakabayashi 【1分超え動画：駄話チャンネルNo.46】スタッフ募集＝東京店舗スタッフ編＝: 本日は青山店スタッフ募集のお知らせ！＝＝＝＝＝（職務内容）実店舗での接客および商品管理業務（応募条件）・SOU・SOUが好きな方・真面目で健康な方・時間応相談 ※着付の出来る方、英語を話・・・・ > See more

One Picture a Day / (Wakisaka) 本日は、2019年2月2日制作分の絵葉書: March is "flower"...> See more

SOU・SOU Diary / (Sako) Talking without question, finally. / Wakana Sako: みなさまこんにちは。突然ですが、、軽く宣伝をさせていただきたく、この場をお借りいたします。 SOU・SOUでは毎日365日、ライブ配信をしております！！コロナ禍真っ只中に突然始まったこのライブ配・・・・ > See more

Notice / Closed days in March: [All Kyoto stores] Business hours: 12:00-20:00 Wednesday: Regular holiday "SOU・SOU Someori, Zai Kama" is closed for the time being [All Tokyo stores] Business hours: 12:00-20:00 [Itoken / SOU・SOU] ・ Kiyomizu Store is open...> See more

Special Campaign

Seasonal Recommendation

Live Streaming

Reading

NEW & Recommandation

Restock Info.

Recent reviews

Other Info

Japan's signature footwear

Tabi Shoes are the pinnacle of Japanese footwear, combining tradition, functionality and design. As the only domestic Tabi Shoes brand in the world, we produce Tabi Shoes made from original Textile.

Enjoy fashion of SOU・SOU
The fun and easy-to-wear kimono

Proposing free and fun "things to wear", eliminating the "dressing" that sticks to the mold. A new genre of kimono brand that fits the modern lifestyle.

Design for modern "kabukimono"

Derived from the word "Kabuki", the word "Kabukimono" refers to a man who wore unusual clothes or behaved freely. With this in mind, SOU・SOU Kei-i strives to establish a unique style and create clothes for Kabukimono in the urban life.

Handkerchief made of traditional Isemomen Cotton
The secret of softness of Isemomen

Isemomen Cotton, a traditional fabric that has been around for over 250 years, is a high-spec fabric that is Gently to the touch, highly absorbent, and wrinkle-resistant. There are Handkerchief with a pop design dyed with Kyo-Kyoto-style Yuzen.

SOU・SOU style children's kimono
Kids kimono SOU · SOU Style

Warabegi Kid's Section SOU・SOU proposes Japanese clothes for children based on the concept of children's feelings. We use materials that are gentle on children's skin, mainly Handkerchief made from Isemomen Cotton.

A bag that matches SOU・SOU style Japanese clothes
Bags that comply with kimono

We offer bags that go well with SOU・SOU style Japanese clothing, including pop Textile furoshiki, Gamaguchi Clasp Purse with leather strings, and bags that make use of the narrow width of bolts of Fabric.

Original Textile of Kyoto Stencil Yuzen Dyeing
Japanese pop textile design

We sell original Textile by the meter, using traditional dyeing and weaving techniques. We offer the joy of making things, including "straight-stitched clothes," with colors and patterns that will brighten up your life.

Clothing for movement like a cat
Sportswear designed for "cat-like movement"

"Deportare" is a Latin word, and is the origin of the word "Sports". This sporty attire is designed with the concept of "cat-like movement", like taking leisurely strolls or dashing towards a target such as catnip.

A tea ceremony where you can experience Textile Japanese sweets
Tea ceremony to enjoy designed sweets

This is a tea ceremony that is completely free of complicated details. You can casually enjoy a cup of matcha green tea along with original Japanese sweets that match Textile that change every month, in a style that is typical of SOU・SOU.

Basics to match with Japan style
Style a kimono with basic casual items

A Western-style clothing line that blends seamlessly with SOU・SOU's kimono style. Basic, simple, and smart... These are items that ready for everyday fashionable wear.

Okurimono-Souvenir store
Collaboration items & gifts

We have collaboration items such as sweets, daily necessities, and stationery, as well as souvenirs and petit gifts. We have a wide range of items for celebrations and everyday use.